Sometimes small business owners believe that if they offer a superior product or service to their target market, they don’t have to invest any time or money in marketing and customers will be able to automatically find them. This assumption can lead to several problems, one of which is that customers are bombarded with options these days, and if you don’t tell them why they should choose your product over your competitors’, they will never know. And even if your product or service is one of the best in the market, no one will go for it if they don’t know about it or cannot remember it long enough to seek it out.
Read more »|
|
