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Read more »Current year, 66 000 000 coupons were used in the online space.
"Promotional codes are an excellent way to track and measure the return on investment invested in advertising. Just use different codes for different advertising platforms (Google, Bing, Facebook) in order to track how many sales each one brings to you.
With a little practice and using coupons, you will also be able to track which keywords in advertising work for you, which is very important for optimization. "- Phil Frost, Main Street ROI.
Rise of the Coupons
How do coupons work on mobile devices? 34% of smartphone owners purchase coupons via mobile applications.
74 100 000 - the projected number of adult smartphone owners residing in the US who will use online coupons.
32,200,000 tablet owners residing in the United States used online coupons in 2012. The projected number of such users for 2015 is 68,700,000 people.
How to find channels for attracting customers for your business?
Habits of consumers
53.7% of consumers say that they are more oriented to real needs, and not to wishes in the process of making purchases.
79.8% regularly use coupons.
80% are amenable to any "profitable proposals".
92% used coupons in current year. In 2007, there were 63.6% of those.
91% of consumers return to the store where they used or received the coupon for the next purchase.
57% say they would not have made a purchase without a coupon.
62% of consumers spend two hours a week searching for discounts and profitable offers.
Habits of consumers
Coupons are used by all
As the statistics show, 53% of men and 47% of women use coupons of consumers. Leading age groups - from 18 to 25 years and from 31 to 40. The least coupons are used by teenagers - those only 2%, and people over 60 years old - those 3%. Coupons are most often used when buying clothes, shoes and accessories.
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