To get yourself a better rank in the major search engines like Google, a lot of people and even SEO (search engine optimization) professionals believe that they must acquire top quality backlinks from other web sites linking to their own websites.
A backlinks is a clickable url on one individuals web site which points to a different web site.
As soon as Google discovers those links, it counts like a type of vote for the website being linked to. Google believes that if a web site is worth linking to, it must possess some importance as well as benefit therefore it ought to be given a lot more preference in it's search engine rankings.
Most searches will return hundreds or even thousands of results, and most people are not going to click on your website if it's 247th in the list. You need your website to appear towards the top of the list, preferably in the top 5 listings. In other words, if you want traffic, you need good search engine rankings.
Every website owner knows that if you have a higher placement in the search engines then you'll get more website visitors to your site which ultimately means more money if you monetize your website in any way.
There are only three ways for people to get backlinks. You can build them manually, get them organically or you can buy them. To build them manually, you could comment on blog posts, post on forums, write articles and guest posts, or searching the internet for relevant sites and asking for a link.
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