“Eighty-seven percent of business-to-business (B2B) marketers now spread their message through social media, The report says that LinkedIn is the most popular social media platform for B2Bs with an 83 percent adoption rate. That percentage is up from a 71 percent rate last year. Facebook and Twitter came in second to LinkedIn with a tied adoption score of 80 percent” According to a new report released by Content Marketing Institute (CMI).
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