Managing Hotel Guest Sentiment and Online Presence to Create Revenue Centric Culture


In a very recent study by Cornell we look a bit deeper into how responding to reviews has an impact on the actual review scores. The study indicates that “while responding to reviews is positively related to online reputation, hotels are better off responding to negative reviews than to positive reviews, adding that responding to all positive reviews may become detrimental.

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Created by andrew7 4 years 19 weeks ago – Made popular 4 years 19 weeks ago
Category: Software   Tags: