How B2B retailers are using B2C strategies for growth?


While all this is true, today B2B and B2C marketing strategies are slowly converging, thanks to the increased popularity of social media in influencing buyers’ purchase decision, and better access to comprehensive consumer data. Like B2C marketing, B2B marketing is slowly moving into the digital realm that is dissolving all the boundaries between the two.

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Created by chrismcdonald 23 weeks 2 days ago – Made popular 23 weeks 1 day ago
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