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5 Powerful YouTube Video Optimization Tips (Works GREAT in 2018)

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Here are 5 powerful YouTube video optimization tips to help you optimize a YouTube video.
Fix 1. YouTube Video Title
YouTube title plays an important role in your video’s performance for the following reasons:

Click-Through-Rate: People will watch the title as well as the thumbnail to decide whether or not to watch your videos when they search for videos. Thus, title should be compelling, clear and concise.

Video SEO: YouTube video title summarizes what your entire video is about. Therefore, YouTube and other search engines take the keywords that you use in your title very seriously.

Fix 2. YouTube Video Description
You can type up to 5,000 characters for the video description, but you have to remember that your viewer most likely came here to watch a video not to read a story. In other words, YouTube only displays the first two or three lines of text. Thus, viewers have to click “show more” to see the full description.
Within these first few lines, you need to take full use of the first 150 characters. Here are some recommendations:

Add keyword in the first 25 words of your description. It is a good way to tell the viewer what they really need to know, helping them connect with what they are reading.
Include a call to action (CTA) to direct viewers on what to do next such as liking, subscribing, learning more, etc.
Include URL (the homepage of your website, or a landing page specifically designed for that video) in the description.
Add your primary keyword 2 – 4 times throughout the description.

Fix 3. YouTube Video Tags

Video tags, also known as YouTube tags, are words and phrases used to give YouTube context about a video. Video tags not only let viewers know what your video is about but also make YouTube itself understand the content and context of your video.

Optimize YouTube Video Tags
Here are three main types of tags that you should add:

Primary keyword = first tag

YouTube pay attention to the first few tags, especially the very first tag. For instance, my target keyword is “I/O device error”, I type “fix I/O device error” as the first tag.

LSI keywords = second tag

LSI keywords are variations on the primary keyword, and these words help search engines understand our content better. However, how to get the most profitable semantically related keywords for all your SEO & paid marketing need? You can use LSIGraph to find more LSI keywords.

Fix 4: YouTube Video Thumbnails
YouTube is one of the most useful tools for content marketing. If you want to get more views on your YouTube videos, you can try using better thumbnail images. “A picture is worth a thousand words” goes the popular saying.

Thumbnails help viewers decide whether or not to watch your videos. Well designed thumbnails seize the attention of viewers and encourage to watch through your videos. If you want to increase YouTube traffic, it is very necessary to optimize YouTube video thumbnails.

Once a video is uploaded, YouTube will automatically generate default thumbnail images. However, to be honest, these images are neither very appealing nor truly representative of your video. Therefore, when it comes to YouTube video optimization, you had better adding a custom thumbnail to get more viewers.

Google recommend your custom thumbnails:

Image file must be under the 2MB limit.
It must be in .JPG, .GIF, .BMP, or .PNG image formats.
Try to use a 16:9 aspect ratio because this ratio is often used in YouTube players and previews. Any black bars look untidy and unprofessional. (Here, you might be interested in this post: Tutorial: How to Remove Black Bars - Windows Movie Maker.)
Images should be1280 x 720 pixels, with a minimum width of 640 pixels. YouTube video will be played on screens of varying sizes. A high-resolution image will retain quality across all of them.
Image should be bright as well as high-contrast. Make sure foreground stands out from background. This kind of sharper image can easily catch the eye of viewers.

Fix 5. Cards and End Screens
Last but not least, we are talking about the last YouTube video optimization tips. Add cards and end screens on the end of video to drive engagement with your channel for YouTube research. Both cards and end screens can help to promote other videos, encourage viewers to subscribe, and more.

You can add 4 different YouTube cards to add interactivity to your videos:

Video or playlist card: promote a video or playlist.
Channel card: promote another channel.
Poll card: encourage viewers to participate in a poll.
Link card: link to another approved website.

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Created by Baojin Lee 4 weeks 6 days ago – Made popular 4 weeks 6 days ago
Category: Movies   Tags:
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