Across the globe, insurance companies are stepping to the new way in the evolution of advanced technology and trends. When it comes to digital transformation, insurance companies have set a new milestone in this platform to stay connected with the customers, partners, employees and industry; to expand their growth.
Even though many insurers have deep resource, strong spreadsheet and enormous client data – these huge knowledge base are not enough to target new customers. So the insurance companies should adapt new trends to stay competitive in this digitalized world.
Here we shall have a discussion on latest 5 trends that catalyze the growth and transformation of insurance industry in the digital transform.
Personalized Customer Experience
If the insurers adapt this trend for approaching the new customers, surely they will get good results. This trend has set a new way to interact with the customers. As today’s customers are more adapted to mobile technology and social media platforms, insurers have to engage with these new emerging trends and social networking platforms to approach new customers.
From recent years, social networking platforms have become new way to build network with the people. With the help of these social media platforms insurers can easily track their customer’s updates, likes, dislikes and many other things. As per the survey it has proved that 73% of the insurers have seen a positive return in their investments from personalized information. So insurers have to rely on latest technologies and social media platforms.
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