In order to keep up with a fast paced world, FMCG enterprises are required to follow the buying and consumption trend of consumers extremely closely.Success lies in recognizing the habits of consumers, and evolving quickly and accurately, so as to suit the needs of the consumer. This will enable FMCG companies to effect change and predict demand patterns, as well as cater to customers both at home and in-store. The challenges faced by FMCG enterprises also comprise of pricing optimization, retainment of consumer loyalty, emerging and fast-evolving markets, and the like. The use of intelligent technology enables an FMCG company to reach their target audience with less effort, and this leads to effective and sustained growth.
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