PM Plogging, Taking Up a Broom Matters: Here's the Behavioural Economics Behind It


Modi government has successfully used behavioural economics and nudge theory to include people in governance and enhance efficacy of government schemes.
During the informal summit with Chinese President Xi Jinping at Mahabalipuram, PM Modi posted a video of him ‘Plogging’ or jogging while picking up litter along the way.

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