Did Ford Bronco® Trademark Legally Abandon?


When technology startups and entrepreneurs are thinking about trademark adoption and selection, an issue that may arise involves brands that have technically been discontinued, and whether the trademark has been legally abandoned, such as whether the Ford Bronco® trademark was legally abandoned. In light of Ford Motor Co.’s announcement that they will be releasing a new Bronco, after over 20 years of discontinued production, we examine whether Ford ever legally abandoned the BRONCO brand, and if it is, or was, up for grabs by a competitor.

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Created by Jeena 8 weeks 5 days ago – Made popular 8 weeks 4 days ago
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