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Given its importance, there are several businesses that measure CX (Customer Satisfaction) for their brand, normally through VoC (Voice of the Customer) programs.
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However, it is necessary that organizations track their performance to understand if they are on the goal trajectory. One of the most important aspects of a business is the need for Digital Marketing Tracking to help understand if strategies are working. Here is a close look at how you can set up metrics to help track marketing.