What is an AMC? medium.com

An Asset Management Company (or) AMC plays a crucial role in the world of mutual funds. Imagine it as the guiding force that helps you navigate through the complex landscape of investments. So, what exactly is an AMC, and why does it matter?

An Asset Management Company is essentially a financial institution responsible for managing and operating mutual funds. Picture it as the captain steering a ship – in this case, the ship is your mutual fund investment. The AMC pools money from various investors and uses its financial expertise to invest this collective amount of money into a diversified portfolio of stocks, bonds, or other securities.