Why Is Social Media an Important Part of Inbound Marketing? radianmarketing.com

Let’s be honest. Nobody likes it when commercials interrupt their favorite TV show. Or getting an inbox full of salesy emails from brands they never signed up for.

These methods of mass marketing are no longer as effective. Customers can now choose what they want to buy, who they want to buy from, and whether or not they want to be advertised to.

And it is for this reason that brands are embracing inbound marketing. Instead of interrupting visitors and potential customers with sales pitches and other promotional material, inbound marketing aims to draw them in.

Inbound marketing is a marketing strategy that focuses on Offering clients worthwhile experiences. The idea is that by providing meaningful moments for your audience, you will give them a compelling reason to return to your brand. And, because buyers base their decisions on their emotions, attracting them with valuable content or conversations satisfies their need for positive feelings.

Inbound marketing and social media marketing go hand in hand and are critical to the growth of any business.

Social media trends shift from year to year. Platforms grow or decline in popularity. Consumer expectations shift as a result of global events and other factors. Nonetheless, social media use has not gone out of style. Facebook has nearly 3 billion monthly active users on its own. YouTube has more than 2.5 billion views, Instagram has 2 billion, and TikTok has more than 1 billion.

These stats are enough to answer – why is social media an essential part of inbound marketing? Considering that social media is the frosting on the marketing cake. Social media is effective at every stage of inbound marketing, regardless of your company’s name, goods, or services.