Demand Generation vs Lead Generation: How to Convert Interest into Sales openpr.com

Demand generation and lead generation are two critical components of a successful marketing strategy, yet they serve distinct purposes. Demand generation focuses on creating awareness and interest in your products or services, building a broad base of potential customers. It involves tactics like content marketing, social media campaigns, and brand awareness initiatives. Lead generation, on the other hand, is about capturing and nurturing interested prospects to convert them into customers.