Marketing Mix Model 2.0: The Analytics and AI Powered MMM for higher marketing ROI Ebook polestarllp.com

In a world where privacy regulations and the decline of third-party cookies are reshaping marketing, Advanced Market Mix Modelling (MMM) offers a solution for optimizing marketing ROI. This ebook serves as a comprehensive guide to combining traditional MMM with cutting-edge AI to gain deeper insights and drive impactful decisions. It covers the fundamentals of Advanced MMM, explores how AI enhances marketing strategies, and shares real-world applications from leading brands. Whether you’re an experienced marketer or just starting, this ebook provides the essential knowledge and tools to stay competitive in a privacy-first marketing landscape.