Odd Even Pricing PDF | Polestar Insights USA polestarllp.com

Odd-even pricing is a psychological pricing strategy commonly used in the Consumer Packaged Goods (CPG) industry. By setting prices at odd numbers (e.g., $9.99) or even numbers (e.g., $10.00), brands can influence consumer behavior, drive sales, and improve product perception. Implementing this strategy effectively requires a deep understanding of market dynamics, consumer psychology, and competitive pricing. Here’s a guide on how CPG companies can adopt odd-even pricing strategies to optimize their product offerings.