Understanding the 7 P’s of Service Marketing Mix marketboats.com

The Service Marketing mix is an extension to the traditional marketing mix and an important aspect to consider while creating your marketing strategy. It includes seven components: the 4Ps are from the product marketing (Product, Pricing, Place, Promotion) and 3 additional Ps (People, Process, and Physical Evidence). This extended marketing mix allows marketers to develop a detailed strategy that addresses the core of their business and aids them in conveying their brand and organizational message to customers.