Understanding the Two Types of Remarketing in Google Display Ads digizt.mydt.in

Remarketing in Google Display Ads is a strategic approach to re-engage users who have previously interacted with your website or app. There are two main types of remarketing you can leverage: Standard Remarketing, which targets past visitors as they browse other sites and apps on the Google Display Network, allowing you to keep your brand visible and encourage return visits. The second type is Dynamic Remarketing, which goes a step further by showing users personalized ads featuring products or services they viewed on your site. This approach uses dynamic content to create highly relevant ads, enhancing user engagement and boosting conversion rates.